5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing - Sponsored by Unica

The saw to a carpenter is as vital as segmentation is to a web analyst. Without segmentation, reporting can hardly be called analytics. Behavioral segmentation lays the groundwork for behavioral targeting which automates the process of turning insights into action. Using both behavioral segmentation and automated targeting, the online marketer can truly begin to be interactive - driving a timely dialog between the customer and company which build on the individuals past and current online behaviors.

Join Gary Angel, President and CTO of Semphonic, and Anil Batra, Chief Analytics Officer at Ascentium, for a discussion of top Do’s and Don’ts around full online behavioral segmentation, behavioral targeting, and interactive marketing and learn how to tackle these capabilities for improving ROI without drowning in the details.

This session is produced by WAA and sponsored by Unica. If you have any questions, please contact Lindsay De Santis, ldesantis@virtualmgmt.com, +1 781–876–6249.

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