Are the "Analytics" Missing from Your Web Analytics?
Event Schedule:
Thursday, June 18, 2009
Summary:
Web analytics tools offer great traffic and clickstream logging, but to get more visitors, keep them coming back, and grow online revenues you need to go beyond reports and get true analytics. Extend the value of your online data with deep visitor behavior analysis that exposes the patterns you can use to guide your online audience to the most-valuable content, transaction, or destination. Join us for this educational session that will show you how your online data can be converted into real business value. Learn how repeat visit occurrence can be used to tailor recommendations, how to define new value-based segmentations, how behavioral patterns are spread across multiple events, and why you need to understand visitor behavior from all angles. |
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