Choosing the Right Attribution Management Technology

SEMPO, and SEMPO sponsor, Search Engine Strategies, are pleased to present a webcast on "Choosing the Right Attribution Management Technology".

By now, most marketers agree that giving conversion credit to the last ad clicked is an inherently flawed attribution method. But what are the alternatives? And how is a marketer to decide which attribution management technology to use when each technology has its own definition of an 'accurate' attribution model?

Join Adam Goldberg, Chief Innovation Officer at ClearSaleing, Inc., for an overview of the features and functionality to look for in a robust attribution management platform. Adam started Google’s Inside Sales team in 2003 and was responsible for selling AdWords and other Google products, and for managing and optimizing campaigns. He later started ClearSaleing and developed technology that is based on a unique methodology to best assess online advertising performance, so that marketers can properly allocate their limited ad dollars.

Join us for this webinar to learn specific questions to ask of attribution management vendors and what constitutes a 'good answer', as well as commonly used tactics that vendors may use to keep their attribution shortcomings under wraps.