Eastern European Small Business Printer Opportunity: A Kano Study of Print Requirements

Join Lyra analysts Larry Jamieson, director of the Hard Copy Industry Advisory Service, Peter Mayhew, senior European analyst, and Jiqiang Rong, director of primary research, for a Webcast that will focus on printing opportunities in selected Eastern European countries. This Webcast will discuss imaging opportunities in the Czech Republic, Hungary, Poland, and Russia. Lyra is currently planning to undertake a large multiclient study that will size the markets, identify vertical market trends, and provide a Kano analysis of the product features and benefits for customers in these countries. The Wecbast will also feature a tutorial about Kano analysis, and how this type of analysis helps to identify key features that end users must have. This Webcast will take place live at 12:00 GMT (7 a.m. eastern time). An archive of the event will be available at www.lyra.com within 24 hours of the live event.