Emerging Technologies

The future of all media is social, and thanks in large part to universal or blended search, today's search results page is crowded with an ever-widening mix of text, images, video and user-generated content. There is more being "said" about brands than ever before - by more people, in more places and using a greater variety of inputs. What are the implications for search and how can marketers use "social media optimization" to benefit from and engage with social media?

Join the leaders of SEMPO's Emerging Technologies Committee for an introduction to their committee's goals and agenda for 2009 as well as a discussion of their point-of-view (POV) document on the impact of social media on search. This is the first in a series of POVs detailing the relationship of emerging technology and media platforms to search.