Mobile Marketing for Beginners

In this webinar you will learn all you need to know to get started in mobile marketing. It will begin with a survey of the mobile marketing landscape and a discussion of what makes mobile marketing different from traditional marketing. Then, we will discuss the hurdles in mobile marketing and how people are consuming mobile content. This webinar will place a large focus on mobile website architecture best practices for usability and coding. We will talk about the dotMobi domain, and how you can use it to drive traffic to a mobile website hosted on your main domain. The webinar will end with a specific discussion of the iPhone, mobile applications, mobile application search, and how to make your application rank well in mobile application search. By the end of the webinar, you will have a solid understanding of how mobile marketing can be used to boost your traffic and visability to a new, mobile audience.