Quality Score in High Resolution

Event Schedule:

Thursday, September 24, 2009

Summary:

A few years ago, paid search managers could focus on keywords and bids. Today Quality Score is probably more important than both of these - every paid search manager needs the facts in order to be effective.

This webinar cuts through the rumors and myths to clearly explain Google Quality Score and how PPC managers should use these facts to drive more clicks and lower prices. Using quotes from Google to drive a fact-based review, we learn:

- what Quality Score is and isn't
- how it's calculated, what it affects
- specific steps that can deliver good to great Quality Scores
- new ways to use advanced analytics to track your Quality Score changes
- understand the exact economic impact it's having in your account

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