Secrets of Content Campaigns

Google AdWords advertisers usually opt out of advertising on its Content Networks, assuming that they'll experience high costs and low response rates. This webinar will expose the secrets of getting double-digit conversion rates and high ROI from content campaigns, and will cover topics like:

*Creating keyword lists that ensure ads will appear on the right publisher sites

*Writing and creating winning text and non-text ads

*Running and interpreting reports that help optimize campaigns

*Bidding strategies for maximum ROI