Testing, Testing, Testing. Anybody Can Test. So Why Don't You?

While digging for nuggets of insight in web analytics is one method of finding gold, the mainstream method is to improve success rates by testing alternative layouts, content, offers, ads, etc. and picking the winners. There are so many ways that web marketers can go after testing today: You can do it yourself, You can use free test automation solutions and of course high-end multivariate testing solutions.

There are ups and downs to each approach. Which approach is right for you and how do you get off the couch and into the trenches now?

Join Josh Manion, CEO of Stratigent, Bryan Eisenberg, Co-Founder and Executive Vice President of FutureNow, Inc., and Akin Arikan, Director of Product Marketing and Strategy at Unica for an insightful discussion and the chance for you to join in with your own questions!

If you have any questions about this event or would like to learn more, please contact , +1 781–876–6249.