What Online Marketers Can Teach Their Offline Colleagues (and vice versa)
Tuesday, May 19, 2009
As a web analyst you face a chaotic multichannel world that includes your web site(s), SEM, display ads, RSS, emails, etc. Yet, you are not the first to grapple with multiple channels. Traditional marketers have always had to illuminate customer behavior across stores, call center, direct mail, etc. So, rather than reinventing the wheel in each camp, what proven methods can you teach each other? Tune into this WAA webcast for the distinct voices of "The Three Multichannel Tenors", i.e. authors and bloggers: Kevin Hillstrom (Mulichannel Forensics), Jim Novo (The Drilling Down Project), and Akin Arikan (Unica).