Web Analytics Lab: Data Warehouse/BI Integration for Predictive Insights

Web analysts typically think of integration with DWH / BI as "the holy grail" or the next big thing. But defining the purpose of, or how such integration would be performed, can be challenging.
Join Unica customer, National Instruments, as they walk through a step by step simulation of integrating web data into the data warehouse and vice versa. You’ll also have the opportunity to see examples at the business and data level, and learn more about how you can begin to deploy your own integration projects.