Web Analytics Standards Update: A Common Language for Web Analysts

Event Schedule:

Thursday, November 6, 2008

Summary:

Having a common language for web analytics is critical to reaping the rewards that Web analytics can offer. The WAA Standards, updated for 2008, will give you just that. Attend this Webcast, hosted by the WAA Standards Committee, to learn:

  • The latest revisions to our industry definitions
  • What standards mean in terms of tools
  • Where standards and the industry are headed
  • How you can provide feedback and be part of the standards-setting process
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This session is produced by WAA and sponsored by eMetrics Marketing Optimization Summit. If you have any questions, please contact Ms. Linsday deSantis, ldesantis@virtualmgmt.com, +1 781-876-6229.

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