How Search Engines Work

There’s a lot of guesswork in the SEO community when it comes to understanding how search engines work. This can often hinder search engine optimization efforts because your SEO vendor may actually be practicing on you. So if you had a better understanding of how search engines really work yourself, it would be easier to accept sound advice and true best practice when it comes to improving your ranking. Mike Grehan is a recognized international expert in the field of SEO. He has written books and white papers which have helped explain the process of information retrieval on the web in easy to understand terms to tens of thousands of online marketers. In this free webinar he will debunk many uninformed theories about what happens when search engine crawlers visit your web site and what happens after that. Crawling and indexing billions of pages on the web is a nontrivial and very complex task for search engines such as Google. But for years Grehan has used simple examples and analogies to help marketers get a better grasp of the process and how to better develop their web sites to achieve truly optimized results. During this session you’ll become much more aware and confident in your knowledge of: How search engines crawl the web How search engines catalogue the data and index documents How to create keyword rich web pages for easier and more relevant indexing How search engines use linkage data and social network analysis to rank and retrieve documents How search engines are introducing newer file types such as video in blended search results How end user behavior influences search engine results How social media plays a role in sending “new signals” to search engines How this new decade and the new information retrieval techniques may advance beyond the HTTP protocol Simply put, this webcast will put you miles ahead of your competition (and maybe even your SEO vendor) by improving your understanding of information retrieval and how its future development will change digital marketing.