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Pay Per Click 101: Techniques for Campaign-Driven ROI
Presented by Matt Lawson of Marin Software
Intelligent search marketers are increasingly focusing on quality scores as a means to reduce cost per click, improve click-through rates, and drive higher ROI. During this session, Marin Software will review key techniques to improve quality score, relevancy, and resulting traffic. Topics will include ideas and tips for optimizing campaign structure, creative testing, and expanding keywords and negatives.
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