Top 5 changes to search marketing analytics for 2010

Join SEM practitioners and Unica specialists in this webcast to keep pace with the unstoppable innovation in search engine marketing and the related analytics. New capabilities offered by the search engines today have expanded the web of possibilities into mobile, social, and other types of PPC ads. Web analysts tasked with optimizing their company's pay-per-click (PPC) vs. natural search have a complex set of questions to weigh. Tune into this webcast for advice from the front-lines on SEM optimization with web and other kinds of analytics tools. In this webcast you will learn: Top 5 changes with search marketing in 2010 that you should be aware of Analytics methods for optimizing new types of search, e.g. the real time web, mobile, etc. Top DOs and DONTs for helping your colleagues increase returns from PPC Speakers: Kristin Philbin, Search Specialist at Unica's customer Marcel Media, the online and interactive marketing firm; Penny Coupland, Search Specialist at Unica with years of hands-on experience; Akin Arikan, Interactive Marketing Evangelist at Unica.

Top 5 changes to search marketing analytics for 2010

Join SEM practitioners and Unica specialists in this webcast to keep pace with the unstoppable innovation in search engine marketing and the related analytics.

New capabilities offered by the search engines today have expanded the web of possibilities into mobile, social, and other types of PPC ads.

Web analysts tasked with optimizing their company's pay-per-click (PPC) vs. natural search have a complex set of questions to weigh. Tune into this webcast for advice from the front-lines on SEM optimization with web and other kinds of analytics tools.

In this webcast you will learn:

1. Top 5 changes with search marketing in 2010 that you should be aware of
2. Analytics methods for optimizing new types of search, e.g. the real time web, mobile, etc.
3. Top DOs and DONTs for helping your colleagues increase returns from PPC

Speakers: Kristin Philbin, Search Specialist at Unica's customer Marcel Media, the online and interactive marketing firm; Penny Coupland, Search Specialist at Unica with years of hands-on experience; Akin Arikan, Interactive Marketing Evangelist at Unica.