Web Analytics for Driving Your Entire Business (not just your Website)
In this frontline report, Elsevier's Angie Brown will share real-life anecdotes from her work at the Publishing giant. Her examples will illustrate the many ways in which savvy web analysts can help guide their businesses beyond just web marketing. Analytics can also greatly benefit product managers, sales / customer account groups, product design teams, and customer support, helping them drive successful business practices by gathering data and leveraging it to reach better decisions across channels. This is especially the case for organizations whose content-oriented websites are the products themselves, no matter whether they're B2B or B2C.
Unica's Akin Arikan will follow with a brief focus on one of the areas that Angie introduces: web analytics as a rarely tapped gold mine when it comes to refining your sales and customer account outreach. Analytics can help target marketing communications across fixed and mobile Internet channels.
